Welcome to the New Reelfly Outdoors

When Kaylee and I started this journey last August, we were filled with hopes and prayers, but little idea of what we were doing. We were building a website and designing shirts without fully understanding the immense effort required to start a brand. Questions about differentiating ourselves in a saturated market and whether people would like our designs constantly occupied our minds.

When we first launched our website last fall, we had no idea what to expect. To our delight, our family and friends were incredibly supportive. We will never forget the thrill of seeing the notification for our first order (thank you, Amanda!). In that moment, all the countless hours of work we put into Reelfly Outdoors felt worth it. We are forever grateful to those who have supported us from the beginning.

Then winter came, and we lost focus. Life happened, and we realized that running a business on the side was harder than we imagined. We questioned if we had bitten off more than we could chew. The thought of giving up on our dream was tough to accept, and we both agreed that was unacceptable. It was time to refocus and do everything we could to keep our dream alive.

Today, we are excited to announce our rebranding journey. This transformation is more than just a new look; it’s a renewed commitment to our mission, quality, sustainability, and community. Here’s a closer look at the changes we’ve made:

• New T-Shirt Materials: Comfort meets sustainability with eco-friendly fabrics, including organic cotton and recycled polyester blends. Our t-shirts are OEKO-TEX certified, ensuring safety and quality.
• New Prices: By rehauling our procurement process, we were able to reduce our t-shirt retail prices by 12.4%. We want our products to be as affordable as possible!
• New Logo: A modern design that reflects our core values of tradition, quality, and innovation.
• Revamped Color Scheme: Vibrant and sophisticated, featuring earthy tones that evoke warmth and familiarity.
• Refreshed Website: Seamless and user-friendly, with detailed product descriptions, high-quality images, and valuable content.
• New Focus: Blending tradition with innovation, we will be expanding our product line to include versatile, durable, and stylish apparel and accessories.
• Renewed Passion: Driven by a deeper connection to our community and a commitment to creating products that look and feel good.

We invite you to join us on this exciting journey. Whether you’ve been with us from the beginning or are just discovering our brand, thank you for your support. Explore our refreshed website, check out our new products, and experience the passion and dedication that goes into every piece. Welcome to the new era of Reelfly Outdoors—where tradition meets innovation, and everything is worn with pride.

As a thank you for reading our post, use code FRESH at checkout to get 15% off your order!